| Offer | Duration | Price "from" (Oct 2026) | Included | Best for | |
|---|---|---|---|---|---|
| Exclusive VIP tour | 2.5 h | about $73 to $77 per person (varies by listing) | English-speaking guide, group of 10 maximum, hidden bar, tasting of five premium beers with snacks, gift | beer lovers | See |
| Heineken Experience + 75-min cruise | visit + 75-min cruise | about $44 to $48 (varies by listing) | fast-track entry, 2 drinks, open-ticket cruise | those who want both | See |
| Heineken Experience + 1-hour cruise | visit + 1-hour cruise | about $38 to $45 (varies by listing) | fast-track entry, 2 beers or soft drinks, GPS audio guide in 19 languages | short stays | See |
| Heineken Experience ticket, optional rooftop | 1.5 to 2 h on site | €24.95 (4.6; 36,139 reviews) | self-guided visit, a beer at the end | most visitors | See |
Exclusive VIP tour
The VIP tour lasts 2.5 hours with an English-speaking guide, for a maximum of 10 people. It goes through areas closed to the public, including a hidden bar, and includes a tasting of five premium beers with snacks, plus a small gift. The venue advertises €65 for this formula, the GetYourGuide listing shows about $73 to $77: compare for your date. It can fill up fast.
Heineken Experience + cruise
Two tickets combine the visit with a boat ride: the 75-minute cruise formula (fast-track entry, 2 drinks) and the one-hour cruise formula (GPS audio guide in 19 languages). The cruise is an open ticket: you board the next available boat. To compare boats, see which canal cruise.
Plain ticket, optional rooftop
The standard ticket is the best seller of this topic (36,139 reviews, 4.6). It gives access to the self-guided visit over four floors and a beer served at the Best 'Dam Bar. The rooftop option (€29.95 on the official site) adds the roof bar with a view of the canals and a second drink. Our Heineken Experience page details the route.
What is not included / the pitfalls
- Age: entry is for ages 18 and over; bring ID.
- Language: the route is in English; audio guides exist in several languages.
- Fixed slot: each ticket has an entry slot; it can be rescheduled up to an hour before through the ticketing service.
- Payment on site: only contactless cards are accepted inside.
- Luggage: suitcases are refused; the free cloakroom accepts bags up to 32 × 25.5 × 49 cm.
- Dollar prices: the combo and VIP formulas appear in dollars in our notes.
- Combos: the cruise is an open ticket, but the brewery entry is at a fixed time.
Which offer should you choose?
- First visit: the plain ticket, with or without the rooftop.
- Beer lover: the VIP tour.
- Short stay: the ticket with a cruise.
- Small budget: the plain ticket, on a weekday morning.
- Family with children: the brewery is for ages 18 and over; choose a cruise instead.
Booking at the best time
Come on a weekday before 1pm; Saturday is the busiest day. On Friday and Saturday, the rooftop bar opens until 8:30pm. For other beer addresses, see the craft breweries in Amsterdam.
